UND Entrepreneur faculty Craig Silvernagel introduces branding at Entrepreneur Forum, Sept 20

Document Type

News Article

Publication Date

9-19-2012

Campus Unit

College of Business & Public Administration

Abstract

The University of North Dakota Center for Innovation's next Entrepreneur Forum features Craig Silvernagel, advertising agency founder and chair of the University of North Dakota (UND) Entrepreneurship Department.

Silvernagel will present an introduction to brand development and branding at noon, Thursday, Sept. 20, in the Idea Lab at the Ina Mae Rude Entrepreneur Center.

Participants are welcome to bring a brown bag lunch to this noon educational and networking event. The Entrepreneur Forum is free and open to the public. Space is limited and participants are encouraged to arrive a few minutes early.

In July, 2012, Silvernagel became the chair of the Entrepreneurship Department in the UND College of Business and Public Administration, where he has taught entrepreneurship courses since 2003.

Silvernagel came to UND from the University of Minnesota-Crookston (UMC), where he helped develop a new program emphasis in entrepreneurship while serving as a marketing faculty member. Previously he owned a full-service advertising agency he co-founded in 1994, working with several regional and national firms including Arctic Cat, Christian Brothers Hockey, and Simplot Soilbuilders.

An alum of UND, Silvernagel received B.B.A. in 1992, an M.B.A. in 1995, and is pursuing a Ph.D. in educational leadership with a cognate in entrepreneurship.

About the Entrepreneur Forum

The Entrepreneur Forum is a series of events hosted by the Center for Innovation to provide inspiring speakers and networking opportunities for the community. The UND Center for Innovation is a division of the College of Business and Public Administration at the University of North Dakota that provides assistance to innovators, entrepreneurs, and researchers to launch new ventures, commercialize new technologies, and secure access to capital from private and public sources.

About the UND Center for Innovation

The Center for Innovation at the University of North Dakota was among the first entrepreneur outreach centers in the nation when formed in 1984. The Center provides assistance to innovators, entrepreneurs, and researchers to launch new ventures, commercialize new technologies, and secure access to capital from private and public sources.

The Center manages two tech incubators in the UND Tech Park, provides SBIR outreach to the state's tech community, and has formed three angel networks in Grand Forks, Fargo and Bismarck. It is also home to the only student managed venture fund in the nation where students make the actual investment decisions, Dakota Venture Group. The Center has fostered over 400 startups, which employs more than 4000 people and have attracted more than $110 million in investment. The Center was named a Center for Excellence in Economic Development in 2003 while securing funds for the $4.2 million Ina Mae Rude Entrepreneur Center.

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