Publication Date

9-16-2024

Abstract

As the marketing manager for a company launching a new line of fitness beverages, your goal is to segment the fitness beverage market using AI to reach the right audience with targeted marketing campaigns. This assignment will challenge you to critically evaluate AI tools and their outputs in the context of market segmentation.

Course Level

Intermediate Undergrads, Senior level

Student Learning Outcomes

Information Literacy, Critical Inquiry and Analysis, Written Communication

Included in

Marketing Commons

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