Date of Award

5-2004

Document Type

Thesis

Degree Name

Master of Science (MS)

Abstract

This study analyzed and discussed how students learned about and created entry-level graphic designs. The research examines students' methods of learning graphic design, their attitudes toward learning, students' knowledge of and attitudes toward technology, and how students' acquired knowledge. Qualitative research is conducted in a classroom of an entry-level graphic design course at an Upper Midwest university. Data is collected through interviews and observations during the class. Literature on research strategies, learning styles, technology, and student understanding provide methodological foundation for this study.

Graphic design is defined as visual communication designed with an emphasis on conveying information with meaning and significance. Graphic design communicates more than just words. It may communicate an unintended message. Thus damaging the image of a company or cause. Learning to understand and apply the theory of graphic design to the practice of design helps students achieve the intended communication and effective design

The patterns or themes were discovered through data analysis, which include participant interviews, observations in the college classroom environment and analysis of students' projects. The general categories that emerged during this study include background information, learning style, perceived problems with technology, approaches to design and acquired knowledge of course content. The data was sorted and coded, then studied for themes. Three themes emerged during the research: students' approaches to learning affected their learning; students' knowledge of technology affected their learning; and students' acquired knowledge affected the creation of their designs

The results of this study demonstrated that students learn by different methods. Additional factors (interest, classroom environment, attendance, and deadlines), knowledge of technology, and acquired knowledge of class material affected the student's understanding of graphic design and their design creation

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