Date of Award

8-2008

Document Type

Dissertation

Degree Name

Doctor of Philosophy (PhD)

Department

Educational Leadership

Abstract

Through this research, I sought to determine how technology leadership, as part of academic administration conducts strategic planning in educational technology. The focus in educational technology falls on the various tools of online interaction while the focus on strategic planning falls on SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis. Under the impact of globalization, it is expected that the realm of external data necessary for SWOT analysis must shift from within national boundaries to international data gathering, thus providing a realistic assessment and enabling feasible strategic planning in a global economy. The need for revision was based on a review of literature about strategic planning of education and technology in the United States and Europe, as well as research on globalization, education, and change.

An instrument, in Bulgarian and English, was distributed to students and faculty members from educational institutions in the United States and Bulgaria. Bulgaria was selected due to the following factors : the researcher is fluent in the language and has the local network, which facilitated and accelerated data gathering. More importantly, Bulgaria cannot be considered a part of the Western hemisphere and, thus, the homogeny of language and economy was avoided. On the other hand, Bulgaria does not fall in the category of developing countries lacking infrastructure or poorly developed educational system, which presented a feasible opportunity for meaningful comparison.

A comparison of external data for SWOT analysis from a Midwestern University in the U.S. is compared with other American universities and with Bulgarian universities. Statistical data shows differences in the comparison of the Midwest University with the other and American universities and the Midwest University with the Bulgarian universities. The statistical findings suggest that collecting globally external data for SWOT analysis might benefit strategic planning and technological change in higher education.

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