Date of Award

6-1-1970

Document Type

Thesis

Degree Name

Master of Arts (MA)

Department

Marketing

Abstract

This thesis analyzes the expenditures of University of North Da.kota. students on wearing apparel in Grand Forks. The period for which the study was conducted extended from November 1, 1969 to February 1, 1970. The data, used in this thesis were obtained from 100 personal interviews with students attending the University. A structured questionnaire was used to gather the information. Two sta.tistica.l techniques, the multiple linear correlation and the t-test, were used to analyze the data..

Eight factors were selected that would possibly influence the expenditure patterns of U.N.D. students on wearing apparel. The four factors that were continuous by nature were the respondent's monthly income, the age of the respondent, the respondent's parents' yea.rly income if single or the respondent's yearly income if married, and income spent on wearing apparel in cities other than Grand Forks. These four factors had no significance on the expenditure patterns of U.N.D. students on wearing apparel.

The four factors that were discrete by nature were sex, marital status, place of residence, and campus fraternity affiliation. Female students did spend significantly more on wearing apparel | than did male students. Students that were members of a. campus fraternity did spend significantly more on wearing apparel than did students that were not members. There was no significant difference in the dollar expenditures on wearing apparel for students that were either married or single or for students that were either living on campus or off campus.

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