Date of Award
1-1-2003
Document Type
Thesis
Degree Name
Master of Arts (MA)
Department
Communication
Recommended Citation
Leapaldt, Paige M., "The influence of emotional and cognitive responses on advertising effects : a case of Benetton ads" (2003). Theses and Dissertations. 11865.
https://commons.und.edu/theses/11865
COinS