Journal of Career Assessment
Career counseling requires clients to make assessments and predictions of their interests, necessitating the use of both rational and intuitive processes. Dual-processing models of human decision-making have not been experimentally explored within the context of vocational assessment. One-hundred thirty-six participants chose among eight occupational/educational videos after an unconscious-intuitive, conscious-rational, or decision-as-usual information processing manipulation. Participant interest was assessed before, during, and 2 weeks following the video in order to determine differences across conditions. The results yielded three conclusions. First, the unconscious-intuitive manipulation resulted in interest forecasts that were more predictive of actual interest than did the conscious-rational manipulation or the decision-as-usual conditions. Second, interest levels were recalled more accurately by participants who made choices under unconscious-intuitive conditions than by those in the other two conditions. Finally, a history of occupational engagement was found to be related to decisional quality but only for the control group. These results are discussed in the context of vocational theory.
Motl, Thomas C.; Krieshok, Thomas S.; and Multon, Karen D., "The Effect of Rational and Intuitive Decision-Making Strategies on Interest Appraisals" (2017). Education, Health & Behavior Studies Faculty Publications. 1.