Includes the data, data collection procedures, and data notes for the bibliometric analysis components of "H. Keith Hunt on Consumer Behavior: Understanding His Contribution.” The study uses an ego-centered bibliometric analysis method developed by Howard White to examine the impact of H. Keith Hunt on the field of consumer behavior. Ego-centered analysis is based on social network analysis where the social network modes are the citation identity, citation image, citation image-makers, and co-authors of an author studied. The data files address each of these aspects and the top consumer behavior journals used for the citation image portion of the data collection.
XLSX, TXT, ZIP
Egan, Laura and David Aron. “H. Keith Hunt on Consumer Behavior: Understanding His Contribution.” The Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, vol. 35, Dec. 2022, pp. 201–17. https://jcsdcb.com/index.php/JCSDCB/article/view/776
Laura Egan and David Aron. "Data Supplement to 'H. Keith Hunt on Consumer Behavior: Understanding His Contribution'" (2022). Datasets. 26.