Bobcat Company: Strategic Management of A Compact Contruction Equipment Manufacturer, 2005

Timothy Bock


Bobcat Company has a rich history of manufacturing equipment in North Dakota. The work ethic of the employees, productivity of the plants, and innovative spirit are the main reasons for the company's success. As Bobcat Company nears 60 years in business, many changes have taken place, and the company will need to continue to transform itself in order to survive the next 60 years. In an effort to better understand the strategic management of Bobcat Company, the following topics will be discussed in detail: company history, organizational structure, marketing, operations, and quality. This case study of Bobcat Company in 2005 will be concluded by studying the ecosystem, Porter's Five forces analysis, and the market forecasts