Date of Award
Master of Business Administration (MBA)
The Morris Rod-Weeder Company is a farm tillage implement manufacturer based in Saskatchewan, Canada. The Company presently markets its products throughout mid-North America, and to France, Australia, North Africa, and the Middle East. Because of the wide variety of agricultural products and farming techniques, proper marketing of such equipment is crucial to a firm's success. Based on the view that marketing 1s the all-encompassing coordination of the full spectrum of business activiti es from determining consumer needs and desires, to resource acquisit ion and allocation, through consumer education and product promotion, this study will describe present policies and processes by which the Morris Rodeeder Company functions. An evaluation will be undertaken for the purpose of uncovering deficiencies in management and administration as well as determining areas which are especially suc cessful, and investigating the reasons for resulting good or bad performances.
Boyll, Charles, "An Evaluative Study of the Morris Rod-Weeder Company LTD. From a Marketing Perspective" (1978). Theses and Dissertations. 5046.