Date of Award
Master of Arts (MA)
Art & Design
This thesis studied job satisfaction of small market radio station managers in North Dakota, Northwestern Minnesota, and Eastern Montana. Thirty-three managers were surveyed by mail questionnaires, telephone interviews, and personal interviews.
The data were used to answer twelve questions regarding factors relating to managerial job satisfaction. From those questions asked, the most significant conclusions drawn were: 1. Factors which probably relate to managerial job satisfaction in small radio stations are: making full use of one’s managerial abilities; exercise of authority; dealing with a variety of job challenges; salary; and using one’s own judgment. 2. Factors which probably do not relate to managerial job satisfaction in small market radio stations are: career advancement; community recognition; and professional recognition. 3. The importance attached to professional recognition may increase as the level of the manager's education increases. 4. The importance attached to professional recognition may increase if the manager has ownership interest in the station. 5. The importance attached to salary may decrease as the manager's education level increases. 6. The length of time the manager has been in broadcasting does not appear to affect which factors relate to job satisfaction. 7. Tenure as manager does not appear to affect which relate to managerial job satisfaction.
Etling, Lawrence William, "A study of Job Satisfaction of Small Market Radio Station Managers" (1984). Theses and Dissertations. 4393.