Date of Award


Document Type


Degree Name

Master of Science (MS)




This thesis deals with an evaluation of the University of North Dakota's marketing program. The evaluators are past marketing, retail merchandising, and distributive education students who graduated from UND during the years 1965 to 1974 and employers of these graduates.

Most graduates believed the objectives of marketing education had been accomplished. However, the graduates and employers of these graduates felt that more emphasis should be placed upon improving the communication and human relation abilities of students.

A majority of the graduates felt that their marketing courses benefited them to some degree and indicated only one course as having little or no benefit.

Sixty-nine percent of the graduates would again choose marketing as a major.