Date of Award
Bachelor of Science (BS)
When meeting another person for the first time, the most prominent factor in formulating an impression is the person's physical attractiveness. It has been stated that "A person's physical appearance, along with his sexual identity, is the personal characteristic most obvious and accessible to others in the social interaction" (Dion, Berscheid, and Walster 1972). There are numerous studies in this area and they will be examined and analyzed with respect to their immediate and long-term implications within the marketing and advertising arenas of the business world.
Caylor, Rick W., "Influence Of Physically Attractive People On Consumers In Advertising" (1984). Undergraduate Theses and Senior Projects. 164.