The Road Less Traveled




Artist Dates



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Date of Work

ca. 1976


35mm slide, digitized 2020


James Smith Pierce Collection: Folk and Outsider Image Collection




UND Art Collections Repository

Artist Bio

Born in Brooklyn, New York, James Smith Pierce received his PhD in art history from Harvard University. During his career as a professor, Pierce also became an accomplished artist, whose artworks were included in important exhibitions (including a show on land art at the Hirshhorn Museum in Washington, DC) and books on contemporary earthworks and site-specific sculpture. Pierce was also a photographer, exhibition curator, and art collector.

Additional Information

William Notzke (1902-1991), ran Jubilee Dairy out of Peoria County in Illinois. He was selling ice cream when he had the vision of creating an on-site rock garden. He created his sculptures out of quartz, which he hauled out of Colorado and Arkansas himself. It took him two decades to build a five-level rock garden, sculpted out of rose and crystal quartz. At the top of this garden, overlooking it all, stands a memorial arch built for his wife Ethel, who died in 1963. Ethel did not approve of William’s handiwork, but he devoted the sculpture to her anyway.

When Notzke died at the age of 89, his garden was sold by his daughter. Cheryl and John Becker bought the site and have been the caretakers ever since. This can be seen on Route 150, but cannot be accessed directly through the driveway in order to preserve the property as best they can.

This image shows the viewpoint of the driveway leading into the Jubilee Rock Garden. The pillar seen to the side of the image showcases Notzke’s use of rose quartz in many of his art pieces.

Image is provided for educational purposes only. © University of North Dakota. All rights reserved.

Condition Notes

35 mm slide in excellent condition.


Image Location