Publication Date

9-9-2024

Abstract

In this assignment, students will work in small groups to develop a comprehensive event proposal for the launch of a reinvented product. The task involves utilizing generative AI tools to assist with research, planning, and writing, helping students explore the complexities of event planning in a public relations context. Each group will unveil a unique aspect of the product, such as a new concept or flavor, and will be responsible for defining objectives, identifying the target audience, planning logistics, creating a budget, and developing promotional strategies.

Course Level

Intermediate Undergrads

Student Learning Outcomes

Written Communication

Creative Commons License

Creative Commons Attribution 3.0 License
This work is licensed under a Creative Commons Attribution 3.0 License.

Included in

Communication Commons

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